GOOGL
🏛️ The U.S. Department of Justice is aggressively seeking to dismantle Google’s advertising technology (AdTech) empire, arguing for the forced sale of its ad exchange (ADX) and DoubleClick for Publishers (DFP) due to Google’s alleged status as a ‘recidivist monopolist’.
🛡️ Google vehemently opposes a breakup, claiming it would be ‘completely impossible’ and cause ‘extreme devastation’ to the internet, while its own proposed remedies are dismissed by the government as ‘ridiculously insufficient’.
⚖️ The court, particularly the presiding judge, exhibits significant skepticism and distrust towards Google, citing its history of anti-competitive conduct and misleading statements, and appears unconvinced by Google’s arguments against divestiture.
@bernardodegarcia:
“The U.S. government’s antitrust lawsuit against Google regarding its dominance in advertising technology, or AdTech, is entering a crucial remedies hearing phase. The government is not just seeking behavioral changes but is demanding that Google sell parts of its business to break its current AdTech structure. Specifically, the Department of Justice (DOJ) argues for the divestiture of Google’s ad exchange, ADX, and its ad server for publishers, DFP, which are part of the Google Ad Manager suite. The DOJ labels Google a ‘recidivist monopolist,’ suggesting that mere behavioral remedies are insufficient due to the difficulty in effectively monitoring Google, given its control over vast amounts of data. The government has outlined a plan involving the immediate divestiture of ADX and a phased dismantling of DFP. Google, in its defense, claims that such a breakup would be ‘completely impossible’ and would cause ‘extreme devastation’ to everyone interacting with the internet. The DOJ criticizes Google’s proposed remedies as merely promising to stop illegal activities already identified by the court, without addressing past gains from illegal conduct or preventing future abuses. The court has expressed significant distrust towards Google, based on its track record and allegedly misleading communications post-hearing. The presiding judge, noted for her deep understanding of AdTech, seems unpersuaded by Google’s arguments that divesting ADX would harm the global internet community. The DOJ also highlighted that Google might try to use industry ‘puppets,’ including small publishers, academics, or even companies like Apple, to argue against the breakup, suggesting these actors might be influenced by Google funding. The case is expected to be a lengthy process, with a definitive resolution potentially two to three years away, though initial decisions from the judge might come by August of this year or early next year, followed by appeals.”
Watch the exact part of the video where @bernardodegarcia talks about Google here:
Watch the video on YouTube
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