PG
🛡️ Gillette is presented as a company with iconic brands and very loyal customers, fitting Buffett’s criteria for businesses with predictable, long-term demand.
⏳ It exemplifies companies whose products remain relevant and sell consistently over decades, often at higher prices or in larger quantities.
🚫 Contrasted with cyclical or trendy businesses, Gillette represents the ‘boring’ but highly profitable and stable investments Buffett prefers.
@adriarivero:
“Buffett prefers companies with stable and predictable demand that will continue selling their products in 10, 20, 30 years. Most sell unattractive products or services in the same way they did 10 years ago, although now in larger quantities or at higher prices, or both. For example, Coca-Cola and Gillette are iconic brands with very loyal customers. Businesses based on fads or highly cyclical ones, like Celsius, can plummet when the trend or fad changes. Buffett doesn’t need his companies to be exciting, but rather boring, and needs them to be very profitable.”
Watch the exact part of the video where @adriarivero talks about Gillette (Procter & Gamble) here:
Watch the video on YouTube
Read more articles by the world’s top 100 analysts on Procter & Gamble (PG) at the following link. PG stock.
