CRM – Salesforce, Inc.

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Salesforce, Inc. is a global leader in customer relationship management (CRM) technology. The company provides a comprehensive suite of cloud-based software solutions, enabling businesses of all sizes to manage and analyze customer interactions and data throughout the customer lifecycle. Salesforce’s innovative platform, known as the Customer 360, offers a range of services including sales force automation, customer service and support, marketing automation, e-commerce, analytics, and application development. Its business model is primarily based on subscriptions, offering various pricing tiers and add-on features to cater to diverse customer needs. Salesforce is known for its continuous innovation, regularly expanding its offerings through acquisitions and the development of new technologies like artificial intelligence (Einstein AI) to enhance its platform’s capabilities.