FMX – Fomento Económico Mexicano, S.A.B. de C.V.

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Fomento Económico Mexicano, S.A.B. de C.V. (FMX), often referred to as FEMSA, is a Mexican multinational beverage and retail company headquartered in Monterrey, Mexico. FEMSA operates through multiple divisions, most notably as the largest independent Coca-Cola bottler in the world by volume. Beyond bottling, FEMSA’s significant operations include OXXO, the largest chain of convenience stores in Latin America, and a substantial stake in Heineken, the global brewing company. FEMSA’s business model is diversified across beverage production and distribution, retail convenience stores, and, to a lesser extent, other ventures like logistics and refrigeration. The company is known for its operational efficiency and strategic expansion throughout Latin America and increasingly, in other international markets. Its innovative approach includes leveraging technology to improve supply chain management and customer experience within its vast retail network.